TuCo Hospitality

TuCo Fit

Scale X 3

ASSET MANAGEMENT | DEVELOPMENT | HOSPITALITY

Established in 2013, Tu Companies is a Las Vegas–based asset management firm with active holdings in hospitality, fitness, and commercial real estate.
We specialize in acquiring, operating, and scaling high-performing brands—delivering long-term value through hands-on ownership, strategic growth, and operational excellence.

Our portfolio includes three core operating divisions:

TuCo Hospitality, which partners with innovative franchise brands and develops original restaurant concepts rooted in imaginative design, thoughtful service, and craveable cuisine.

TuCo Fit, the fitness division of Tu Companies, which owns and operates a growing portfolio of Orangetheory® Fitness studios across the Salt Lake City metro.

ScaleX3 Management, our restaurant operations group, focused on fast-casual, drive-thru, and full-service growth—including our multi-state expansion of Broken Yolk Café.

At Tu Companies, our mission is to build experiences that inspire—through exceptional hospitality, wellness, and community-focused platforms that reflect the world we live in.

Delivering exceptional results, one plate at a time.

We focus on building and operating high-performing restaurants and wellness concepts that offer a clear value proposition to guests—whether through brand, experience, or location.

Our real estate strategy prioritizes visibility, access, and growth potential. We carefully select sites that position our brands competitively within their markets.

Above all, we invest in our people. We know that our team members are the heart of every guest experience, so we emphasize continuous training, leadership development, and meaningful career growth across all levels of the organization.

We have a proven track record of opening and operating high-performing restaurants that deliver strong ROI for partners and meaningful experiences for guests.

Our long-term success is driven by trusted relationships—with stakeholders, developers, general contractors, and brokers who know each market we serve. We’re committed to creating lasting value in every community we enter.

We also invest heavily in operational training, ensuring our teams are equipped to handle high volumes while consistently delivering an exceptional guest experience.

Being in the Right Location Is One of the Key Drivers of Our Success

As a vertically integrated, operator-led platform, Tu Companies has a key advantage: we are the tenant from day one. This eliminates the uncertainty traditional developers face when trying to lease space post-construction—and gives us complete control from site selection through operations.

We currently operate and manage multiple high-performing brands across California, Nevada, Texas, and Utah. Every location is backed by a proven concept and an experienced team, allowing us to enter new markets with confidence and speed.

On the development side, this model saves time and cost—reducing idle periods, leasing efforts, and legal or architectural fees typically required to secure tenants. We know the brand, the use case, and the economics before we ever break ground.

With an internal construction team and a vetted subcontractor network, we reduce risk, prevent project delays, and avoid costly overruns. This integrated approach allows us to deliver stable, high-performance assets faster and with greater efficiency than traditional landlords.

To acquire land or an existing commercial retail plaza that meets one of our concepts site criteria and to add value by renovating it and signing a long term lease with our restaurant concept(s).

To acquire land or an existing commercial retail plaza that meets our concept site criteria and adds value by renovating it and signing a long-term lease with our restaurant concept(s).

Real Estate Strategy 6 Steps

  • 1. Site Selection – Work with our Brokers and Partner Developers in identifying areas and locations that prove to have a high demand for our type of restaurant(s)
  • 2. Capital Raise – The fund opens to begin collecting capital to purchase land
  • 3. Acquisition – Land/Property is acquired that meets our real estate experts’ strict criteria and offers strong potential for increased value at the time of resale.
  • 4. Renovation/Development – As part of our value-add investment strategy, we develop or convert the space for our restaurant for it to take over.
  • 5. Appreciation – Once the restaurant(s) takes possession, the property increases based on the rent and market cap rate.
  • 6. Disposition – Property is sold and any profits are then distributed to our partners.

Work Hard and Have Fun.
Act and serve with integrity and honesty.

Work hard. Have fun.
We bring passion and energy to everything we do—because great performance and great culture go hand in hand.

Act and serve with integrity.
We lead with honesty, own our responsibilities, and do what’s right, even when no one’s watching.

Be thoughtful. Stay diligent. Move with purpose.
Every decision matters. We act with intention, work with discipline, and take pride in doing things the right way.

Become experts at what we do.
As a vertically integrated company, we lead with operational depth and develop teams that grow alongside our brands.